|
|||||||||||||||||||||||
|
■ Steven Hoffman氏からのメッセージ ■
|
| 大手の市場調査誌"Nutrition Business Journal"によれば、2003年のアメリカにおけるLOHASの市場規模は4,400億ドルに達し、年間成長率は6.3％、アメリカ経済に占める割合は4.2％にもなったと報告をしています。この市場数字に含まれるのは、有機食品やフィットネス機器；補完・代替医薬品、社会的に責任のある投資や エコ・ツーリズム、水の濾過装置、風力、太陽発電を含む産業機器、環境コンサルタンティング、廃棄物リサイクル管理などの産業サービス、そうして、新規のビジネスとしての環境にやさしい住宅建設、持続可能な木材事業、そうしてハイブリッド自動車などが含まれています。 これらの産業は多様ではありますが、著名な社会学者であり、"カルチャークリエイティブ"の著者であるポールレイ博士が分析した、LOHASマーケットはアメリカ人成人の6800万人を代表するグループとなっています。これら人々は、自然な健康、コミュニティや環境のみならず、より良い企業市民活動の価値観を共有するグループなのです。良い企業市民の定義は、株主に良く還元をする会社としてだけでなく、社会的責任も強く、従業員、サプライヤー、所在のコミュニティも手厚く守り、環境を汚染することなく、資源を節約し、労働や製品や役務に付いては適切な対価を支払うところを指します。 LOHASの動きは世界的な動きであり、日本のLOHASクラブとアメリカ、ヨーロッパ、その他の地域などとの強き相互コミュニケーションと連携を願っています。さらなる、自然や有機製品利用の拡大、持続可能な活動に携わる個人やビジネスは、新しい経済を立ち上げるパイオニアであることは間違いありません。この新経済は、ビジネス、共同体と環境をバランスよく守ろうとするものなのです。 LOHASクラブジャパンの皆さん更に頑張れ！ 皆さんのご健康と末永いご発展をお祈りします。 Steven Hoffman Compass Natural Marketing社 社長 LOHAS Journal共同創立者 |
|
|
Dear LOHAS Club Members, On behalf of the “Lifestyles of Health and Sustainability” or LOHAS market in the United States, I wish to extend a warm welcome and best wishes to those individuals and companies in Japan dedicated to promoting natural and organic foods, social responsibility in business, sustainable products and the environment. According to a leading market research publication, Nutrition Business Journal, the “Healthy Products, Healthy Planet” market in the United States was valued at $440 billion in 2003, showing an annual growth rate of 6.3 percent and representing 4.2 percent of the U.S. economy. This market includes consumer products such as organic food and fitness equipment; consumer services such as complementary and alternative medicine, socially responsible investing and ecotourism; industrial equipment including water filtration and wind and solar power systems; industrial services including environmental consulting, waste management and recycling; and emerging categories such as green building, sustainable timber and hybrid automobiles. While these industries are diverse, they are united in serving a common consumer group?the “Cultural Creatives,” a term coined by noted sociologist and author Paul H. Ray, Ph.D. Cultural creatives represent up to 68 million adults in the United States, and they support businesses who share their values and concerns regarding natural health, community, the environment and good corporate citizenship. By corporate citizenship?or socially responsible business?I am referring to a corporation that serves not only its stock shareholders, but also its employees, vendors and the community in which it operates, making sure not to pollute, to conserve resources, and to pay a fair wage for labor, products and services. The LOHAS movement is a global movement, and we look forward to more communication and interchange between the LOHAS Club Japan and the LOHAS markets in the United States, Europe and other parts of the world. Individuals and businesses dedicated to furthering natural and organic products and sustainability are truly pioneers forging a new economy?one that respects business, community and the environment. Keep up the good work, LOHAS Club Japan! Yours in health and sustainability, Steven Hoffman President, Compass Natural Marketing Boulder, Colorado, USA www.compassnaturalmarketing.com Co-founder, LOHAS Journal www.lohasjournal.com |
|
|
|
PROFILE Steven Hoffman is a 20-year veteran in natural products marketing, sales and communications. He is President of Compass Natural Marketing, a full-service marketing, communications and sales consulting firm serving natural, organic and sustainable businesses (www.compassnaturalmarketing.com). He is the co-founder of LOHAS Journal and the annual LOHAS Conference, former Editorial Director of the Natural Foods Merchandiser, the leading trade publication serving the natural and organic products industry, and he also served as Education Program Director for Natural Products Expo East and West, the world’s largest natural and organic products trade expositions. Hoffman also served as National Marketing Director and Rocky Mountain Regional Sales Manager for leading organic foods producer Arrowhead Mills Inc. A former Peace Corps volunteer, Hoffman holds a M.S. in Agriculture from the Pennsylvania State University. On a volunteer basis, Hoffman serves as President of P3: People Planet Profit Colorado, the state’s leading sustainable business association. He is fluent in written and spoken Spanish. A musician, he leads his own acoustic rock band, GoodWood, and lives with his wife and stepson on a small ranch near Boulder, CO. |
|
|
|
Copyright 2005 lohas club.org. All rights reserved.
|
||
|
|
||